Today, the experts of celeb fashion ridicule (and praise) Heather Cocks and Jessica Morgan of GoFugYourself.com will be making an appearance at Macy’s Union Square in San Francisco — and I had the opportunity to interview them beforehand for SFGate.com.

Yes, this post is purely about shameless self/cross-promotion.

But here’s a fun excerpt from the blog post I wrote for SF Unzipped:

Jessica: Talking about celebrity outfits is entertaining! If it gets to the point where I find it doesn’t amuse me anymore, then we will be in a bad situation. We always say our job is to create procrastination material for people who have really important jobs.

Heather: I will never be bored with looking at pretty clothes. And I will really never be bored with looking at insane clothes. We always rub our hands together with glee when it’s awards season. From the Golden Globes to the Oscars to the Met Ball — which is probably the best than all the other ones combined. If we ever get bored of this, then I’ll just quit and move to Canada and buy an alpaca farm.

You can read the full post at SFGate.com.

Here are the full details on the event:

WHAT? A shopping event with fashion bloggers Heather Cocks and Jessica Morgan, creators of Go Fug Yourself! You will also have the opportunity to meet the bloggers as well! Spend $50 or more in Bar III apparel and receive a copy of “Spoiled” and have your book signed!

WHEN? 6 p.m. Thursday, June 16

WHERE? Macy’s Union Square in San Francisco, Impulse Department, Level 3

If you’re a fan of It’s Always Sunny Philadelphia, As Good As it Gets, Taxi, Terms of Endearment, or War of the Roses then you probably want to pay attention to a late addition to Sketchfest coming up on Tuesday, Feb. 1.

Danny DeVito will be chatting it up with James L. Brooks, writer/director and recipient of the SF Sketchfest Comedy Award on the aforementioned date. Between the two of them there’s a considerable amount of accolades that include Emmys and Academy Awards — which more than make up for things like How Do You Know and Batman Returns.

As an added bonus, there will be a screening of Brooks’ classic, Broadcast News at the event. Score!

Tickets are $25 and are available here. For a full schedule of SF Sketchfest events, click here.

The 9th Annual Fashion Foundation fashion show will feature 55 designers competing for some coveted internship spots with some swanky fashion houses.

It promises to be a fancy night.

The event is tomorrow Dec. 7 at 7 p.m. at the Bentley Reserve (301 Battery Street). For more info visit www.infashionmode.org.

The 53rd Annual San Francisco International Film Festival started on April 22 and I am ready to jump on board! (I am a slow starter).

Nonetheless, I will be covering a handful of the films and, perhaps, conducting a couple of interviews, so stay tuned throughout the next week for my take on SFIFF 2010!

I’ve been there a couple of times on my trips to New York, but never bought anything — mainly because the timing wasn’t right. Payday never landed on the day I visited the store.

But that’s another story. Check out the cool flyer:

Here is the 4-1-1:

WHAT? A.OK + The Seventh Heart Pop-up Shop. The event will also include
music, a selection of limited edition T shirts exclusively produced for the event and an after party at Aunt Charlie’s Lounge (133 Turk St.)

WHEN? 7 to 10 p.m. Thursday, April 29

WHERE? 1592 Market St., San Francisco

So if things that end in “-ISCO” are “A.OK,” then Crisco is a suitable snack food, right?

OAK NYC [Official Website]

As I stand there mingling with the FabSugar.com gals and trying to find the dude with a tray of shrimp appetizer thingies, Muytjens gets introduced to us. He’s quite tall and his salt-and-pepper hair is perfectly coiffed and he dons a button down, a smartly tattered neck scarf, dark denim and a J. Crew Ludlow suit jacket (of course). As he makes his way down shaking hands with us, his excited eyes peer through some snazzy specs and he gets to me and he says, in his Holland-tinged voice, “I really like your glasses – they are like old Ray-Bans.”

Me (I’m the shortest one in the pic with a shaved head) with the FabSugar.com folks and Mr. Muytjens (center) Photo credit: Wireimage

When a successful designer (or any celebrity – Estelle loved my combat boots at SXSW – more on that later) compliments an item that I am wearing, it inflates my ego just a tiny bit. Okay – not a tiny bit – a humongous bit.

I tell Mr. Muytjens (I still cannot pronounce his last name correctly) that I honestly haven’t shopped in J. Crew in forever but I did step into one a couple weeks ago and purchased a regular all-purpose cotton long sleeve t-shirt – and the fit was different. It fit me very well. I remember J. Crew being boxy. I admitted all of this to Frank and he schooled me on the changes being made.

“Our challenge was to clean everything up a little bit,” he says. “A couple of years ago, things were a little boxy. We wanted to make things a little narrow. We wanted to achieve a tailored look- but not too
tailored. We still wanted to make it universal.”

The men’s collection at J. Crew has seen a little makeover. What was once classic preppy with critters crawling on Ivy League ties now has turned into a modern American look that was rugged and industrial.

Todd Barket (from left) and Carl Chiara of the SF menswear boutique, Union Made Goods with Muytjens. Photo credit: Wireimage

Muytjens says he wanted to give J. Crew a more hip and edgier sensibility. He has turned to magazines, modern design, architecture and even different movies to influence this new look of J. Crew that still maintains the classic charm of the label.

“I like (the movie) Blow Up from the ‘60s and I love Bullitt with Steve McQueen,” he says. “There’s also Novecento by (Bernardo) Bertolucci – which is my all-time favorite movie.”

Now who doesn’t want to look as cool as Steve McQueen?

Don’t believe me? Then ask founder Tom Patterson at the Neiman Marcus in Union Square at 10 a.m. to 5 p.m. on Saturday, Dec. 19.

Neiman Marcus is located at 150 Stockton Street.

That said, it is a Christmas miracle that they decided to have open their Target To-Go pop up store the entire weekend (Dec. 11-13) in Mint Plaza with selected products ranging from Transformers toys to select pieces from the Rodarte for Target collection (which won’t be in stores until Dec. 20).

Hmmmm. I wonder if they will have select toiletries as well.

Nonetheless, Twilight’s Kellan Lutz will be in San Francisco to usher in the the store’s opening on Friday morning.

In addition, beginning on the morning of December 11, Target will place approximately 500 oversized and easy-to-identify gift tags in San Francisco. For each gift tag returned to the Target To-Go store, Target will give the shopper a Gift Card, worth anywhere from $10 to $500. For every Gift Card redeemed at Target To-Go, Target will donate $100 to The Salvation Army to benefit families in need.

If you need some tips on finding some of the Gift Cards, you can follow them on at Twitter.com/TargetToGoSF. They will give you some clues about some of the locations.

The store will be open from 10 a.m. – 8 p.m. daily. So get your shop on.

God bless us everyone!

On Thursday December 3rd, San Francisco will play host to the Handmade Ho Down, a DIY fest with an Etsy edge (who just so happens to be a sponsor). The event will shopping event will have plenty of wares like clothing, jewelry and other treasures made by the hands of local artisans.

To be honest, I’m always wary about craftsy fairs like this – but this one promises to be pretty cool. And with Etsy backing them, it kind of gives it more of that urban appeal. Plus, it has the word “Ho” in it. That makes me giggle with high brow immaturity.

With the holidays coming up, it might be a good opportunity to support local artisans and snag some one-of-a-kind items for gifts.

Here are the deets:

WHAT? Handmade Ho Down

WHEN? 6 p.m. to midnight, Thursday, Dec. 3

WHERE? 1015 Folsom Street, SF

HOW MUCH? Free.

WHY? Swag, raffle prizes, holiday shopping, music and it just seems like a cool event.